It has been said that the only constant thing in this world is change—and that we need to adapt to these changes if we are to survive. This old and worn out cliché holds true everywhere, even in the world of business.
Rebranding is one way for businesses to adapt to change. This particular process will usually involve making modifications to a business’ marketing materials—including their business card design.
Paper Business Cards Are Not Dead
Internet and technology has given rise to many new and modern methods of marketing one’s business—like the use of digital business cards for instance. However, this does not mean that traditional marketing materials, in this case the paper business card—are obsolete. In fact, many graphic designers on Gold Coast and other places still get orders from clients asking help with their business card design.
Re-designing Your Business Card
Re-designing your business card is necessary. As with many other things, style trends change and if your business cards’ style isn’t making an impression like it did before, a facelift may be in order. There are many factors to consider with regard to modifying or changing your existing business card design. For example, if you’ve been using a one-sided business card for years, you may want to consider re-designing your business card so that it makes use of both sides now.
Using Both Sides of a Business Card
The idea of using both sides of a business card has been a rather controversial one. However, there are certain reasons why you should consider doing so.
- Free Up Space in Front. It is natural for us to put as much information as possible in our business cards. However, if we cram every bit of detail in the front side of the card, this will make it look overwhelming and may discourage the recipient from reading all of the information stated there.
- Optimize Font Size and Style. Business cards offer limited real estate given their size. As such, we are sometimes forced to use smaller fonts and simpler styles in order to make everything fit. However, this can greatly affect the fonts’—and consequently the information’s—readability.
- Make Your Business Card More Valuable. For your business card to be truly effective, it needs to provide value to the recipient. For instance, you can include a list of your services or products at the back so that the recipient knows immediately what your business is all about. Or you can try putting a list of your upcoming events which may interest the recipient and encourage him or her to attend.
- Maximise Your Business Cards’ Use. Your business card is a marketing material, and as such, you’ll want to maximise every bit of space available to advertise your business. Leaving one side of your card blank is a total waste of marketing space.
All that being said, there really is no reason why you shouldn’t be using both sides of your business card. The problem now is that your business card will contain a lot of information and these need to be properly designed and organized so that it doesn’t look cluttered—and having a professional graphic designer in your corner can certainly help prevent that from happening.