SCHOOL OF FOREX
This was a super exciting branding job with the current craze for forex trading, especially with more and more young people getting involved in the trading industry.
Couple Danny and Nadia and brother Allan approached me needing a brand identity for their new venture that is School of Forex.
School of Forex on the Gold Coast are a group of trading experts who are putting their knowledge to good use. Not only do they practise forex trading in their every day work, they are now holding classes in Australia to teach those wanting to learn the skill.
The brief for their new brand identity was to create a high-end, professional but fun branding. The target audience was quite broad so we had to come up with a brand that appealed to both young people wanting to learn forex trading, as well as a mature audience.
The purple and gold colours were chosen to represent quality, experience and trust. The old style book for the logo gives a sense of wisdom to the logo, which perfectly ties back to the father of Danny and Allan who has been trading for decades. He is the brains behind the company, and he has passed his industry knowledge down to the teachers of School of Forex today.
A full rollout followed the logo inclusive of flyer designs, powerpoint presentations, train station billboard, advertisements and website, all perfectly on brand.