Bethany was after a brand identity for her new photography business Joy Imaging. Fun Fact: Beth’s used her middle name in her business name, and has creatively incorporated her middle name into a tagline for her brand “Creating your joy moments”. Love!
Bethany was after something out of the norm – something that stood out from the trendy green and brown, natural looking branding that a lot of photographers utilise (which is fair enough – a lot of photography takes place outside and that’s where the natural greenery can compliment them well, but this has become a trend, something Bethany wanted to steer away from as to stand out from her competition).
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