Coming up with an excellent product that consumers will love is challenging to say the least. What’s harder though, as many enterprising minds often find out, is selling it. There are of course a myriad of factors in play with regards to this particular dilemma, one of which has to do with the product packaging design. In fact, packaging has a lot to do with how well a product sells, which is why manufacturers and brands pay a great deal of attention when designing their products’ packaging, often hiring a professional graphic designer to help them in the process. But what factors do graphic designers usually focus on when it comes to designing a product’s packaging?
A well-designed packaging plays a crucial role in creating a great ‘shelf impact’. In many cases, the way your product’s packaging is designed will be your first step into attracting potential buyers to pay attention to your product. It may well even be the last thing that they remember as they compare it to other products similar to yours. Remember that you only have a few seconds to catch the shoppers’ attention, and your packaging will be your first marketing tool to do so.
There are many visual elements that will go into your product’s packaging. These will usually revolve around the colours, textures, materials, and even the fonts used. In this sense, creativity is a must, because as many studies have found, these elements are responsible for creating an emotional connection between your product and the customers. Take colours for instance, which are known to evoke certain kinds of emotions among those who see them. A professional graphic designer who is knowledgeable in this field can provide valuable information that you can use when designing your product’s packaging.
As a marketing tool, it is also your product’s packaging responsibility to deliver the necessary information to the customers. It should tell your customers what your product is, what it is for, or what it is supposed to do. At first glance or at the first few seconds of holding your product, the customer should already have a fairly good idea about your product.
However, there can only be so much that you can place in your products’ packaging. This limited real estate can pose somewhat of a challenge, but a professional graphic designer should be more than capable of coming up with a great lay-out that will maximise the space’s use. Although it can be tempting to squeeze in as much information as you can on your packaging, it is seldom recommended to do so, unless each item is absolutely crucial. Lead towards brevity, keeping all information brief and straight to the point, especially since many people aren’t keen on reading product labels and information nowadays, they want information delivered to them in a quick and simple to digest manner.
A well-crafted packaging gives the impression of a high-quality product. However, for many businesses who have limited knowledge of design or do not have the means to keep an in-house design team, seeking the help of a professional graphic designer is a must. They can help not only when it comes to designing your labels and product’s packaging, a GC graphic designer will also help to build your brand or business image along the packaging design process.