What to do when you can’t afford to hire a graphic designer … but you still totally want a bad-ass brand.
How to DIY your business branding and logo
Let me start by saying … I think you’re pretty damn clever.
The fact that you’re here with me today tells me that you’re the kind of lady that’s not afraid to take control of her destiny. It also tells me that you’re savvy, switched-on and serious about your s-u-c-c-e-s-s.
Let’s take a moment – or two – to appreciate that, shall we?
And I know that you want the very best for your business, which means while you’d love to invest in a professional graphic designer to take your business and brand to the next level … you may not have the budget right now.
That’s okay. Seriously. I understand. I was once a start-up like you and I know just how resourceful you have to be in the early days of your business.
But that doesn’t mean you can’t have a killer brand that you and your target audience will love!
The key? DIY! But before you launch yourself at your computer, let me share three graphic designer tips with you.
Three rules for DIY branding
Rule #1: DON’T try to wing it!
Sure, you might stumble across a good logo and brand if you sit at the computer for long enough. (Or trawl through Pinterest inspo for long enough.)
But you’ll also probably waste a heck of a lot of your time … and sanity.
Instead, don’t be afraid to do your research and wrap your head around the design basics first. Concepts like white space and font choices and complementary colour palettes might seem like a foreign language right now, but once you understand them I promise they will have the power to elevate your DIY brand design.
Don’t know where to go for this kind of information? Before you hit up Google, make sure you read the rest of this article so I can tell you about a little something something I think you’ll love.
Rule #2: Please don’t attempt this at home alone.
Yep, you are mega talented. And you have an eye for design that nobody can dispute. But attempting your own graphic design without professional guidance is like … somebody watching a few episodes of Grey’s Anatomy and deciding to sub for their local surgeon.
Sure, you might kinda know what you’re doing. But you haven’t had the training and experience that a professional has had.
So even if you can’t afford a graphic designer right now, you should still turn to one for guidance.
Psst. Got zero clue WHO the heck would be able to help you with something like that? Keep reading, sweet cheeks. ‘Cos I know a lady. Wink, wink.
Rule #3: Make it pretty … but strategic.
Something that often surprises graphic design DIY’ers is my approach to visual branding.
Which is that yes, your visual identity should ABSOLUTELY be drop-dead gorgeous … but it should, just as importantly (if not more so) be strategic too.
And by that I mean …
- Your visual identity should convey your brand personality, values and message.
- Your logo and visual branding should appeal to the right people, aka your target audience.
- Your visual branding should be emotionally compelling.
And if your brain has seized up at even the idea of being pretty strategic (heh, see what I did there?) then don’t panic.
I’ve been hinting at something special throughout this article and now it’s time to reveal …
The DIY Branding Course is a special offering for driven, passionate women who have something huge to offer to the world …
But they just don’t know how to get it out there, let alone how to afford the investment that comes with professional branding as a start-up.
It condenses and compiles everything I’ve learned in my career as a graphic designer and walks you through exactly what you need to do to build your own brand.
No missing bits. It’s a ‘go’ to ‘whoa this is awesome’ kinda journey.
Curious what the ‘after’ part of your brand makeover would look like once you’ve completed this course?
Well, to start with, you’ll walk away with:
- A gorgeous – and strategic! – logo that looks and feels professionally designed (and in all the file formats you’ll ever need).
- A stunning business card, ready to be sent off to your printers.
- A more-inspiring-than-Oprah* mood board that captures and encapsulates your brand style and personality.
- A clarity-infused brand board that documents the exact fonts and colours you’ll use in your visual branding so that ‘consistency’ becomes your businesses’ middle name.
- A professional, polished BRAND for your business!
Want to learn more about the DIY Branding Course … AND hook yourself up with a super special discount?
*Just kidding, Oprah. You’re still the boss.